Same company, four stages. Start free while you're small, move up when the jobs are real and your agents earn autonomy, and keep going as you hire and add products. The plan grows with you; you never pay ahead of the work.
Free to start, no card. Growth is $31/month billed annually, or $47/month billed monthly.
$0
Free forever
All 5 agents, starter playbooks. Drafts only.
$47/ month
Billed monthly
Auto-approval, custom playbooks
$117/ month
Billed monthly
Multiple apps, one workspace
$277/ month
Billed monthly
Priority queue, more concurrency. Best value.
Run out of monthly credits? The crew stops taking on new work until your credits refill or you upgrade (paid tiers carry unused credits forward one month). Metered overage is an Enterprise-contract option only, so on a self-serve plan your spend stops at your subscription and cannot run past it. No surprise four-figure bills, ever.
Where founders usually are when they pick a plan. The tier names map to the cards above.
The whole crew drafts for you, no card. Lou chases failed payments, Dale writes the Monday briefing, Inky drafts the changelog. You approve every send.
The jobs are real and the drafts are good. Turn on auto-send below your thresholds, build custom playbooks, and let the agents act on their own where you trust them.
More products, more people, more volume. Run a portfolio of apps under one roof, add teammates as you grow, and get founder office hours at Scale.
A credit is one unit of agent work. Every step the crew runs costs credits, priced from the work it actually does. Frankie classifying an email lands light. Hank reasoning over a churn signal lands heavier. The schedule below shows what each kind of step typically costs, and most land right around those numbers. It's the same credit pattern Cursor, Replit, Lovable, and Bolt use, and your monthly budget keeps the total predictable.
| step type | typical |
|---|---|
| A step your setup skips, or a branch the crew doesn't takeskipped work is free | 0 |
| Light step (classify, route, a memory read or write) | 1 |
| Standard step, short input (a reply drafted from one message) | 3 |
| Standard step, heavy input (sizing up several flagged customers at once)the dearest step in the measurement | 7 |
typical costs · actual credits track the work each step does · we publish any rate change in advance
A typical Lou run when Stripe fires a payment_failed webhook. Most land around 6 credits.
step 1: classify the decline1 creditstep 2: draft recovery email4 creditsstep 3: mark recovery attempted1 credittypical run costabout 6 creditscredit balanceabout 1,494 / 1,500
Dale's Monday brief — the heaviest of the starter runs, rolling up a full week of revenue, churn, and support. Lands around 16.
step 1: gather the week's metrics6 creditsstep 2: assess what's significant3 creditsstep 3: draft the briefing5 creditsstep 4: queue for delivery2 creditstypical run costabout 16 creditscredit balanceabout 1,484 / 1,500
Plan credits renew monthly. Top-up packs for a spiky month are coming: a one-time purchase that stacks on your monthly balance and never expires. Not yet purchasable, and you will not need one to start.
A credit covers more than the thinking: durability, observability, the integrations, the audit log, and the platform underneath. If you'd rather run the crew on your own Anthropic account and pay them directly, BYOA is available on every paid tier.
Grouped by category. Pricing & credits, agents & playbooks, workspace & seats, limits, and trust. The full row breakdown for the founder who wants to see it before signing up.
| Feature | free | growth | growth+ | scale | enterprise |
|---|---|---|---|---|---|
| pricing & credits | |||||
| Annual price | $0 | $31 / mo | $78 / mo | $185 / mo | Custom |
| Monthly price | $0 | $47 / mo | $117 / mo | $277 / mo | Custom |
| Credits | 200 + top-up to 50/wk | 1,500 credits / mo | 4,000 credits / mo | 10,000 credits / mo | negotiated |
| Credit rollover | — | 1 month | 1 month | 1 month | Custom |
| agents & playbooks | |||||
| All five agents (Lou, Frankie, Hank, Dale, Inky) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Drafts vs auto-send | Drafts only | Both | Both | Both | Both |
| Bounded customization (tone, thresholds, signatures) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Custom playbook builder | — | Yes | Yes · cross-app sharing (coming soon) | Yes · cross-app sharing (coming soon) | Yes · cross-app sharing (coming soon) |
| Export playbooks as portable files | — | ✓ | ✓ | ✓ | ✓ |
| BYOA — bring your own Anthropic account over MCP | — | Yes | Yes | Yes (priority MCP routing, coming soon) | Yes (dedicated MCP) |
| workspace & seats | |||||
| Users per workspace | 1 | 2 | 5 | 15 | Unlimited |
| Apps per workspace | 1 | 1 | 3 | 10 | Unlimited |
| Connected tools (counted across every app in the workspace) | 2 | 5 | 8 | 12 | Unlimited |
| Multiple workspaces | — | — | — | — | ✓ |
| limits & performance | |||||
| Run history retention | Kept | Kept | Kept | Kept | Kept |
| Concurrency | 1 | 3 | 8 | 20 | Custom |
| Priority queue | — | — | ✓ | ✓ | ✓ |
| support & trust | |||||
| Support | Community | Priority email | Priority email | Dedicated CSM, Slack | |
| Founder office hours | — | — | — | ✓ | ✓ |
| SOC 2 | — | — | — | Planned | Planned |
| Audit logs | Kept | Kept | Kept | Kept | Kept |
Scale customers can book a 30-minute slot one Friday afternoon a month. Topics welcome: product feedback, operational questions, strategy, just talking shop. The COO is primary host; CEO or CTO pinch-hits.
Subject to availability — not an SLA, not a contract commitment, just a real conversation we make time for. Past about thirty Scale customers we'll evolve the format (group sessions, quarterly roundtables) so we can keep doing it well.
Credits are how the agents account for work. Each step the crew runs, Frankie classifying an inbound, Lou drafting a recovery, Hank reasoning about churn, costs a small number of credits priced from the work it does. Measured on real runs, a full failed-payment recovery lands around 6 credits and Dale's weekly metrics digest, the heaviest starter run, closer to 16, and both vary a little run to run. Same primitive Cursor, Replit, and Bolt use.
200 credits at signup, then a Monday top-up that restores your balance to 50 credits each week (no top-up if you're already above it), continuing indefinitely. Drafts-only across all five agents, no auto-send, no BYOA. Measured on real runs, 50 credits a week buys roughly a mixed week of 1 weekly metrics digest, 3 failed-payment recoveries, 4 inbox-triage runs; spent on a single job it is about 8 failed-payment recoveries, or about 12 inbox-triage runs, or about 3 weekly metrics digests, or about 3 changelog drafts, or about 2 quiet-customer scans. No card required.
When your monthly credit budget runs out, the crew stops taking on new work until your credits refill or you upgrade. New work picks back up once you're topped up, with whatever rolled over (paid tiers carry unused credits forward one month). Metered overage is an Enterprise-contract option only, so on a self-serve tier your spend stops at your subscription and cannot run past it. No surprise four-figure bills, ever.
Annual is 33% off across all paid tiers, paid once a year: Growth is $372 for the year (saves $192), Growth+ is $936 (saves $468), Scale is $2,220 (saves $1,104). Monthly works if you'd rather not commit a year up front. Annual customers also get priority on early access and beta features. Toggle at the top of this page.
First 14 days, full refund, no questions. After that, we'll prorate the unused portion of your annual plan if you cancel mid-term. Monthly plans cancel at the next billing cycle. Refunds go back to the original payment method within 5–10 business days.
Yes, anytime. Downgrades take effect at the next billing cycle so you keep what you paid for through the current period. Unused credits don't carry across tiers — they expire on downgrade — but your data stays. Historical Lou recoveries, Hank flags, and Inky entries remain intact. Re-upgrade whenever.
No. Your customer data, your Stripe records, your inbox — none of it goes into model training. We work with Anthropic under their commercial terms, with no-training-on-data guarantees. This is a contractual commitment in our Privacy Policy.
Bring Your Own Anthropic. On any paid tier, connect your own Anthropic account over MCP and pay them directly, so the crew's thinking doesn't draw down your monthly credits. Subscription price stays the same, and the wedge is for technical users who want direct API economics. Priority MCP routing on Scale is coming soon. Enterprise gets dedicated infrastructure.
A workspace is your business — one Stripe subscription, one team, one billing relationship. An app is a single product within it. Most founders run one workspace with one app. Portfolio founders managing 2–3 products use Growth+'s 3-app slot under a single workspace, instead of paying for three separate Growth subscriptions.
Bounded customization (every tier from Free up) means adjusting the shipped playbooks: tone, thresholds, signatures, segments, send timing. Custom playbooks (Growth and up) let you author flow logic from scratch with version control and AI-assisted authoring. Sharing one playbook across apps is coming soon on Growth+ and up.
Scale customers can book a 30-minute slot one Friday afternoon a month — the COO primary, CEO or CTO as backup. Topics: product feedback, ops questions, strategy, just talking shop. Subject to availability, not an SLA — closer to a real conversation we make time for.
Custom integrations, SLA commitments, compliance packages (SOC 2 once available, BAAs), or sustained usage above what Scale comfortably covers. Pricing scales with credit allocation. Email [email protected]. We'll come back with a scoped proposal within a week, no calls until you ask for one.
The crew is new. Reply to any of our welcome emails, or email us — one of the cofounders will write back.
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